AI Insights · Timothy · April 2024
Top 5 Beauty Retail Apps on iOS in Central America Q1 2024
Discover the performance trends of the top beauty retail apps on iOS in Central America for the first quarter of 2024. Detailed insights on weekly downloads and active users reveal the popularity and engagement of these apps.
During the first quarter of 2024, the top beauty retail apps on iOS in Central America demonstrated varied performance trends in terms of weekly downloads and active users. Here’s a closer look at the data from Sensor Tower.
SEPHORA saw a notable fluctuation in weekly downloads, starting at 15.5K in the first week of January and experiencing a downward trend to 5.9K by mid-March, before rebounding to 10.5K in the final week. Active users for SEPHORA showed a consistent increase from 78.2K at the start of January to 88.5K by the end of March.
Bath and Body Works México experienced a significant spike in downloads, with the numbers jumping from 374 in the last week of January to 4.8K in mid-February. Downloads then fluctuated, reaching 2.1K by the end of March.
IPSY: Personalized Beauty maintained a relatively stable download rate, starting at 1.3K in the first week of January and ending at 1.1K in the last week of March. The app’s active users showed a gradual increase from 8.9K to 10.1K over the quarter.
Natura Latam saw a steady weekly download trend, beginning with 716 downloads in the first week of January and peaking at 1.1K in early March. The downloads then slightly decreased to 1K by the end of the quarter.
Dossier Perfumes had a varied download pattern, starting at 621 in the first week of January and peaking at 921 in mid-January. Downloads then generally declined, reaching 532 in the last week of March.
For more detailed insights into the performance of these apps, visit Sensor Tower.
